Has anybody watched this?
http://tvnz.co.nz/ - we are one.
While it is visually please and culturally embracing, it doesn't actually convey much about TVNZ's programming future, i.e. the decision to go to digital. It is very sentimental, describing a journey of television from the past to now.
But is it what TVNZ should be advertising about, sure branding is important, but this type of advert is hardly likely to enamour viewers to stay at the TV instead of boiling the jug etc.
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